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STAGE ONE

FLIGHT PLANNING

Data audit

The Data Audit provides clarity around your data sources, the measurement framework, usability and best practice.
We achieve this by first conducting interviews with your key Stakeholder. 
Rebel Angel Strategy then defines what you need - what are your data sources and over what period?
When do you need it - what’s your refresh frequency?
Finally, how you need it - what format can you get the data in?

1.
OPPORTUNITY DEFINITION

At Rebel Angel Strategy, we believe that the only way to discover a powerful communication solution is to uncover your main problem.

2.
OPPORTUNITY 
IDENTIFICATION 

What is your key data problem to solve or biggest measurement opportunity?

3.
OUTPUT

Output being a comprehensive report of what you need to Stop, Optimise and Grow.

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STAGE TWO:
TAKE OFF

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STAGE THREE:
FLIGHTDECK

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RECOMMENDATIONS
 

I would recommend Rebel Angel Strategy without hesitation; they have delivered high quality thinking and work for Blackmores 'Good Health Changes Everything' campaign. The strategy showed deep understanding of the campaign, unlocking the hero insight, and we have an objective view of our marketing’s true impact; it’s been a game changer.
Russ Mitchinson is a very strong strategist who took on the many iterations and multiple rounds of feedback with ease.
Jenny O’Regan, 
Chief Brand Officer​​​​​​

I would recommend Rebel Angel Strategy without hesitation; they have delivered high quality thinking and work for Blackmores 'Good Health Changes Everything' campaign. The strategy showed deep understanding of the campaign, unlocking the hero insight, and we have an objective view of our marketing’s true impact; it’s been a game changer.
Russ Mitchinson is a very strong strategist who took on the many iterations and multiple rounds of feedback with ease.
Erica Doutty, 
Former Group Business Content Manager

Rebel Angel Strategy FlightDeck has simplified the complex and developed an interface that is easy for our marketers and it makes sense to our other stakeholders. It’s a pleasure to work with Russ, he’s become an honorary member of the team.
I would recommend Rebel Angel Strategy because what we achieved exceeded my typically high expectations.
Gillian Reilly, 
Head of Marketing and Customer Service, Amana Living
former Head of Marketing Impact and Outreach, Hort Innovation

Feel free to contact via email

russ@rebelangelstrategy.com

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CONTACT

LET'S COLLABORATE

THANK YOU

© Rebel Angel Strategy. 2025

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