STAGE TWO
IN-FLIGHT
Strategy creation
What is the strategy we need to put into place, which will address this Opportunity?
Analysis of the key areas of your business and context is a necessary part of Strategy Creation.
At Rebel Angel Strategy, we know that the strongest strategies are based
on four areas of insight - 
Consumer, Category, Culture & Company.
Identifying the key insight
or tension, 
allows us to unlock
this for business growth.
This strategic solution creates a unified platform to springboard from...
 driving an integrated solution across your channels and messages.
1.
AREAS OF INSIGHT
CONSUMER
CATEGORY
CULTURE
COMPANY
2.
IDENTIFY THE KEY INSIGHT TO UNLOCK GROWTH
Having conducted the analysis of the four x Cs, Rebel Angel Strategy will identify which area of insight will best deliver the business growth that you need.
3.
CREATE A UNIFIED STRATEGIC PLATFORM TO SPRINGBOARD FROM
All the strongest strategies start from a single-minded, differentiating and motivating strategic platform.
Rebel Angel Strategy will deliver this beneficial Strategic Platform for you, which when executed will address the Insight identified above and maximise your key Opportunity from Stage 1 Take-Off. This Communication Strategy will be summarised in one simple
& clear chart, below:
COMMUNICATION
STRATEGY
4.
INTEGRATED
COMMUNICATION PLAN
MESSAGES
For each communication phase, Rebel Angel Strategy will identify the key message per audience, which works with the Channels in that phase.
CHANNELS
Rebel Angel Strategy will deliver
a Channel Plan, by communication phase, with recommendations for the channels you should use and a measurement plan per phase.
INTEGRATED DISTRIBUTION PLAN & BRIEFS
Rebel Angel Strategy will create
a Distribution Plan, by campaign
week and audience, with our Media
& Messaging recommendations integrated within.
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