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STAGE TWO

TAKEOFF

Measurement Collaboration

1.
CUSTOMER JOURNEY

We create this through collaborating on measurement, alignment on your Key Performance Indicators, agreement on the data asks, and what your Keystone measures are.

2.
AGENCY COLLABORATION

Collaboration with your key Partners is critical to your measurement success.

3.
STAKEHOLDER WORKSHOP

We come together to define the required marketing channels and measures from your Paid, Owned, Eared, etc. Rebel Angel Strategy presents the output, your feedback is incorporated and we finalise finalise.

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STAGE THREE:
FLIGHTDECK

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STAGE ONE:
FLIGHT PLANNING

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RECOMMENDATIONS
 

I would recommend Rebel Angel Strategy without hesitation; they have delivered high quality thinking and work for Blackmores 'Good Health Changes Everything' campaign. The strategy showed deep understanding of the campaign, unlocking the hero insight, and we have an objective view of our marketing’s true impact; it’s been a game changer.
Russ Mitchinson is a very strong strategist who took on the many iterations and multiple rounds of feedback with ease.
Jenny O’Regan, 
Chief Brand Officer​​​​​​

I would recommend Rebel Angel Strategy without hesitation; they have delivered high quality thinking and work for Blackmores 'Good Health Changes Everything' campaign. The strategy showed deep understanding of the campaign, unlocking the hero insight, and we have an objective view of our marketing’s true impact; it’s been a game changer.
Russ Mitchinson is a very strong strategist who took on the many iterations and multiple rounds of feedback with ease.
Erica Doutty, 
Former Group Business Content Manager

Rebel Angel Strategy FlightDeck has simplified the complex and developed an interface that is easy for our marketers and it makes sense to our other stakeholders. It’s a pleasure to work with Russ, he’s become an honorary member of the team.
I would recommend Rebel Angel Strategy because what we achieved exceeded my typically high expectations.
Gillian Reilly, 
Head of Marketing and Customer Service, Amana Living
former Head of Marketing Impact and Outreach, Hort Innovation

Feel free to contact via email

russ@rebelangelstrategy.com

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CONTACT

LET'S COLLABORATE

THANK YOU

© Rebel Angel Strategy. 2025

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