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STAGE TWO

IN-FLIGHT

Strategy creation

What is the strategy we need to put into place, which will address this Opportunity?

Analysis of the key areas of your business and context is a necessary part of Strategy Creation.

At Rebel Angel Strategy, we know that the strongest strategies are based

on four areas of insight - 
Consumer, Category, Culture & Company.

Identifying the key insight

or tension, 
allows us to unlock

this for business growth.

This strategic solution creates a unified platform to springboard from...
 driving an integrated solution across your channels and messages.

1.
AREAS OF INSIGHT

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CONSUMER

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CATEGORY

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CULTURE

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COMPANY

2.
IDENTIFY THE KEY INSIGHT TO UNLOCK GROWTH

Having conducted the analysis of the four x Cs, Rebel Angel Strategy will identify which area of insight will best deliver the business growth that you need.

3.

CREATE A UNIFIED STRATEGIC PLATFORM TO SPRINGBOARD FROM

All the strongest strategies start from a single-minded, differentiating and motivating strategic platform.
Rebel Angel Strategy will deliver this beneficial Strategic Platform for you, which when executed will address the Insight identified above and maximise your key Opportunity from Stage 1 Take-Off. This Communication Strategy will be summarised in one simple

& clear chart, below:

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COMMUNICATION
STRATEGY

4.
INTEGRATED CAMPAIGN PLAN

MESSAGES

For each campaign phase, Rebel Angel Strategy will identify the key message per audience, which works with the Channels in that phase.

CHANNELS

Rebel Angel Strategy will deliver

a Channel Plan, by campaign phase, with recommendations for the channels you should use and

a measurement plan per phase.

INTEGRATED DISTRIBUTION PLAN & BRIEFS

Rebel Angel Strategy will create

a Distribution Plan, by campaign

week and audience, with our Media

& Messaging recommendations integrated within.

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STAGE THREE:
FLIGHT-ADJUSTMENT

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STAGE ONE:
TAKE-OFF