STAGE THREE
FLIGHT-ADJUSTMENT
Effectiveness
Measuring effectiveness is critical
to understanding if we have got
to where we want to get to. At Rebel Angel Strategy we take the art
of Effectiveness seriously; we have created a bespoke Effectiveness Model, which measures the performance of your Socials, eDMs, Website and Keywords.
We put in place clear KPIs at the beginning of your activity, and measurement to ensure we track
our progress against them, throughout the course of this activity.
Finally Rebel Angel Strategy produces a Post Activity Report, generating your Return On Investment, and learnings to feed-into the beginning
of the next communication cycle.
1.
HAS THIS REVISED COMMUNICATION STRATEGY BEEN IMPLEMENTED EFFECTIVELY IN MARKET?
Rebel Angel Strategy will review the effectiveness of your communication in market. We will look at the efficiency of your channels and the content within those channels. We’ll also discount other factors which could have affected the result.
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Rebel Angel Strategy's bespoke Effectiveness Dashboard uses a simple traffic light system to gauge the health of your Organic and Paid socials, both Open and Click Through Rate for your eDMs, and Paid and Organic keywords.
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This dashboard gives an overview of your channels' health, where we turn red to amber, and amber to green.
2.
WHAT ARE THE EFFICIENCIES?
Rebel Angel Strategy will recommend efficiency
in messaging; having less messages to a more focused audience will create efficiencies for your business.
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Through analysis of your media choices and their effectiveness, we will also suggest efficiencies & savings in your media spend and channel choices.
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3.
WHAT LEARNINGS DO WE HAVE FOR NEXT TIME?
In order to create a virtuous strategy cycle,
Rebel Angel Strategy will conduct a thorough
post-activity review, identifying key learnings
and actions as a result.
This can be fed into the next communication plan,
to continually optimise for growth…
