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STAGE THREE

FIGHTDECK

Effectiveness

EFFECTIVENESS DASHBOARD

Measuring effectiveness is critical to understanding if we have got to where we want to get to. At Rebel Angel Strategy we take the art of Effectiveness seriously
We put in place clear KPIs and measurement to ensure we track our progress against them

BRING INFORMATION TOGETHER IN A CLEAR FLIGHTDECK

Rebel Angel Strategy does this by gaining data access and ingesting to our date model, either in Microsoft Power BI, Salesforce's Tableau or Looker Studio from Google. We draft wireframes for your approval and Rebel Angel Strategy then builds your FlightDeck to scope. We review with you, conduct Work In Progress sessions, and incorporate your feedback. Finally, Rebel Angel Strategy conducts a post-deployment review, with key learnings and effective actions.

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STAGE ONE:
FLIGHT PLANNING

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STAGE TWO:
TAKEOFF

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RECOMMENDATIONS
 

I would recommend Rebel Angel Strategy without hesitation; they have delivered high quality thinking and work for Blackmores 'Good Health Changes Everything' campaign. The strategy showed deep understanding of the campaign, unlocking the hero insight, and we have an objective view of our marketing’s true impact; it’s been a game changer.
Russ Mitchinson is a very strong strategist who took on the many iterations and multiple rounds of feedback with ease.
Jenny O’Regan, 
Chief Brand Officer​​​​​​

I would recommend Rebel Angel Strategy without hesitation; they have delivered high quality thinking and work for Blackmores 'Good Health Changes Everything' campaign. The strategy showed deep understanding of the campaign, unlocking the hero insight, and we have an objective view of our marketing’s true impact; it’s been a game changer.
Russ Mitchinson is a very strong strategist who took on the many iterations and multiple rounds of feedback with ease.
Erica Doutty, 
Former Group Business Content Manager

Rebel Angel Strategy FlightDeck has simplified the complex and developed an interface that is easy for our marketers and it makes sense to our other stakeholders. It’s a pleasure to work with Russ, he’s become an honorary member of the team.
I would recommend Rebel Angel Strategy because what we achieved exceeded my typically high expectations.
Gillian Reilly, 
Head of Marketing and Customer Service, Amana Living
former Head of Marketing Impact and Outreach, Hort Innovation

Feel free to contact via email

russ@rebelangelstrategy.com

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CONTACT

LET'S COLLABORATE

THANK YOU

© Rebel Angel Strategy. 2025

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