top of page
Group 28.png

STAGE THREE

FLIGHT-ADJUSTMENT

Effectiveness

Measuring effectiveness is critical

to understanding if we have got

to where we want to get to. At Rebel Angel Strategy we take the art

of Effectiveness seriously; we have created a bespoke Effectiveness Model, which measures the performance of your Socials, eDMs, Website and Keywords.

We put in place clear KPIs at the beginning of your activity, and measurement to ensure we track

our progress against them, throughout the course of this activity.

Finally Rebel Angel Strategy produces a Post Activity Report, generating your Return On Investment, and learnings to feed-into the beginning

of the next communication cycle.

1.
HAS THIS REVISED COMMUNICATION STRATEGY BEEN IMPLEMENTED EFFECTIVELY IN MARKET?

Rebel Angel Strategy will review the effectiveness of your communication in market. We will look at the efficiency of your channels and the content within those channels. We’ll also discount other factors which could have affected the result.

​

Rebel Angel Strategy's bespoke Effectiveness Dashboard uses a clear and actionable traffic light system to gauge the health of your creative and content, paid media, PR, brand tracking & sales data.

​

This dashboard gives an overview of your channels' health, where we turn red to amber, and amber to green, generating more effective and efficient communications for you.

EFFECT DASH AUG 24.png

2.
WHAT ARE THE EFFICIENCIES?

Rebel Angel Strategy will recommend efficiency

in messaging; having less messages to a more focused audience will create efficiencies for your business.

​

Through analysis of your media choices and their effectiveness, we will also suggest efficiencies & savings in your media spend and channel choices.

​

3.

WHAT LEARNINGS DO WE HAVE FOR NEXT TIME?

In order to create a virtuous strategy cycle,

Rebel Angel Strategy will conduct a thorough

post-activity review, identifying key learnings

and actions as a result. 


This can be fed into the next communication plan,

to continually optimise for growth…

Group 30.png

STAGE ONE:
TAKE-OFF

Group 29.png

STAGE TWO:
IN-FLIGHT

RAS - Logo_WHITE-02.png

RECOMMENDATIONS
 

Rebel Angel Strategy has simplified the complex and developed a user-friendly interface to enable clear storytelling for our stakeholders.

A pleasure to work with, Russ has become an honorary member of the team in many ways. We would recommend Rebel Angel Strategy without hesitation.

Karina Keisler, General Manager Marketing and Communications

Hort Innovation​

​

Rebel Angel Strategy delivered high quality thinking and work for Blackmores brand campaign. The strategy showed deep understanding of this campaign and unlocked the hero insight.

Russ Mitchinson is a very strong strategist who took on the many iterations and multiple rounds of feedback with ease.

I would recommend Rebel Angel Strategy without hesitation.

Erica Doutty, former Group Business Content Manager

Blackmores

​

An excellent contact strategy has been delivered, across our social media, digital channels and partnerships. The team and I have very much enjoyed working with Rebel Angel Strategy on this framework, which will create a consistent brand presence across all digital touch-points, enabling more joined-up and focused thinking.

Jenny O’Regan, Chief Brand Officer

Ampol

​

CONTACT

LET'S COLLABORATE

THANK YOU

Feel free to contact via email

russ@rebelangelstrategy.com

Follow us on:

Linkedin

© Rebel Angel Strategy. 2021

bottom of page