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MARKETING MEASUREMENT MODELS

Rebel Angel Strategy's bespoke Marketing Measurement Model uses a clear and actionable traffic light system to gauge the health of your creative and content, paid media, PR, brand tracking & sales data.

This Model gives an overview of your channels' health, where we turn red to amber, and amber to green, generating more effective and efficient communications for you.

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Effectiveness
- Blackmores


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Customer journey
- Hort Innovation

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Marketing Measurement - Amana Living

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RECOMMENDATIONS
 

I would recommend Rebel Angel Strategy without hesitation; they have delivered high quality thinking and work for Blackmores 'Good Health Changes Everything' campaign. The strategy showed deep understanding of the campaign, unlocking the hero insight, and we have an objective view of our marketing’s true impact; it’s been a game changer.
Russ Mitchinson is a very strong strategist who took on the many iterations and multiple rounds of feedback with ease.
Jenny O’Regan, 
Chief Brand Officer​​​​​​

I would recommend Rebel Angel Strategy without hesitation; they have delivered high quality thinking and work for Blackmores 'Good Health Changes Everything' campaign. The strategy showed deep understanding of the campaign, unlocking the hero insight, and we have an objective view of our marketing’s true impact; it’s been a game changer.
Russ Mitchinson is a very strong strategist who took on the many iterations and multiple rounds of feedback with ease.
Erica Doutty, 
Former Group Business Content Manager

Rebel Angel Strategy FlightDeck has simplified the complex and developed an interface that is easy for our marketers and it makes sense to our other stakeholders. It’s a pleasure to work with Russ, he’s become an honorary member of the team.
I would recommend Rebel Angel Strategy because what we achieved exceeded my typically high expectations.
Gillian Reilly, 
Head of Marketing and Customer Service, Amana Living
former Head of Marketing Impact and Outreach, Hort Innovation

Feel free to contact via email

russ@rebelangelstrategy.com

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© Rebel Angel Strategy. 2025

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