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COMMUNICATION STRATEGY
Creating a clear communications strategy
across your Owned, Managed, Earned,
Paid & Partnered channels. 
The output of this is a Communication Strategy, with integrated Proposition, Communication Principles, Channel Architecture all brought together in a Plan-on-a-page.
What is your key communication problem to solve or biggest communication opportunity?
What is your Measurement Plan? To ensure this Communication Strategy has been effective in market.
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