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IDEATION

Emotive storytelling, around a consumer moment-of-truth.

Choose cultural tensions to execute against. Agree upon the connection and insight, and create Ideas together.

Choose cultural tensions to execute against. Agree upon the connection and insight, and create Ideas together.

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RECOMMENDATIONS
 

I would recommend Rebel Angel Strategy without hesitation; they have delivered high quality thinking and work for Blackmores 'Good Health Changes Everything' campaign. The strategy showed deep understanding of the campaign, unlocking the hero insight, and we have an objective view of our marketing’s true impact; it’s been a game changer.
Russ Mitchinson is a very strong strategist who took on the many iterations and multiple rounds of feedback with ease.
Jenny O’Regan, 
Chief Brand Officer​​​​​​

I would recommend Rebel Angel Strategy without hesitation; they have delivered high quality thinking and work for Blackmores 'Good Health Changes Everything' campaign. The strategy showed deep understanding of the campaign, unlocking the hero insight, and we have an objective view of our marketing’s true impact; it’s been a game changer.
Russ Mitchinson is a very strong strategist who took on the many iterations and multiple rounds of feedback with ease.
Erica Doutty, 
Former Group Business Content Manager

Rebel Angel Strategy FlightDeck has simplified the complex and developed an interface that is easy for our marketers and it makes sense to our other stakeholders. It’s a pleasure to work with Russ, he’s become an honorary member of the team.
I would recommend Rebel Angel Strategy because what we achieved exceeded my typically high expectations.
Gillian Reilly, 
Head of Marketing and Customer Service, Amana Living
former Head of Marketing Impact and Outreach, Hort Innovation

Feel free to contact via email

russ@rebelangelstrategy.com

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© Rebel Angel Strategy. 2025

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