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IDEATION

Emotive storytelling, around a consumer moment-of-truth.

Choose cultural tensions to execute against. Agree upon the connection and insight, and create Ideas together.

Idea Criteria

1. lives brand values

2. creates cultural unlock

3. motivates action

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RECOMMENDATIONS
 

An excellent contact strategy has been delivered, across our social media, digital channels and partnerships. The team and I have very much enjoyed working with Rebel Angel Strategy on this framework, which will create a consistent brand presence across all digital touch-points, enabling more joined-up and focused thinking.
Jenny O’Regan, 
Chief Brand Officer​​​​​​

I would recommend Rebel Angel Strategy without hesitation; they have delivered high quality thinking and work for Blackmores 'Good Health Changes Everything' campaign. The strategy showed deep understanding of the campaign, unlocking the hero insight, and we have an objective view of our marketing’s true impact; it’s been a game changer.
Russ Mitchinson is a very strong strategist who took on the many iterations and multiple rounds of feedback with ease.
Erica Doutty, 
Former Group Business Content Manager

Rebel Angel Strategy FlightDeck has simplified the complex and developed an interface that is easy for our marketers and it makes sense to our other stakeholders. It’s a pleasure to work with Russ, he’s become an honorary member of the team.
I would recommend Rebel Angel Strategy because what we achieved exceeded my typically high expectations.
Gillian Reilly, 
Head of Marketing & Customer Service, Amana Living


former Head of Marketing Impact & Outreach, Hort Innovation

Feel free to contact via email

russ@rebelangelstrategy.com

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© Rebel Angel Strategy. 2025

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