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IMPACT
IDEATION

Executional ideas which become your actions for the next quarter and are added to your tactical briefs.

Idea Criteria

1. Does the idea align with current consumer behaviour?
2. Would it motivate consumer action?
3. Does the idea live your brand values?
4. Does it optimise your channels?
5. Does it create an unlock in culture?

A review of quarterly results will identify the strength of the individual ideas, allowing you to continue with the most positive and embark upon more Impact Ideation for the next quarter.

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RECOMMENDATIONS
 

Rebel Angel Strategy FlightDeck has simplified the complex and developed an interface that is easy for our marketers and it makes sense to our other stakeholders. It’s a pleasure to work with Russ, he’s become an honorary member of the team.
I would recommend Rebel Angel Strategy because what we achieved exceeded my typically high expectations.
Gillian Reilly, 
Head of Marketing & Customer Service, Amana Living


former Head of Marketing Impact & Outreach

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​An excellent contact strategy has been delivered, across our social media, digital channels and partnerships. The team and I have very much enjoyed working with Rebel Angel Strategy on this framework, which will create a consistent brand presence across all digital touch-points, enabling more joined-up and focused thinking.

Jenny O’Regan, 
Chief Brand Officer

For our Sales and Creative teams, Rebel Angel Strategy delivered fantastic Strategy Training. This has made a powerful difference to our sales and marketing proposals, as the entire team is leaning into a brilliant framework designed by Russ Mitchinson. Thank you.

Joanne Liddell,  Director, Commercial & Marketing

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CONTACT

LET'S COLLABORATE

THANK YOU

Feel free to contact via email

russ@rebelangelstrategy.com

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© Rebel Angel Strategy. 2025

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