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We have no Vision beyond profit as an industry

Australian Marketing lacks Vision beyond the culture of ‘The Sell’.

Let’s take a leaf out of Google culture: “Googlers love to work here because they get to work on cool stuff that matters.” This is very appealing to Gen Z and below. Google X’s Mission is to “Invent and launch moonshot technologies that make the world a radically better place.” And as they say “Do good things and the cash will come.” Google can always monetise it afterwards. For example Driverless Cars and Wind turbines.

Watch more from Russ Mitchinson below...


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