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Fragmentation of media leads to fragmentation of your messages

  • Writer: Russ Mitchinson
    Russ Mitchinson
  • Sep 16, 2021
  • 1 min read

Updated: Jun 17, 2022


You live in a world of increasingly fragmented communication driven by exponentially expanding communication channels; where your brand could be competing against your own messages, for share of the same consumer's head, heart and wallet. A multinational drinks brand would hit the same consumer with over 15 messages per week, creating inefficiencies and messaging fatigue. In many instances, brands 'reinvent' & fragment themselves every time there's a new channel, like TikTok, rather than skillfully being on that channel in the service of the brand.


Rebel Angel Strategy is the product of its founder’s twenty years of experience working for both Clients and Agencies.


It’s new, it’s different - and we believe it is the first consultancy established specifically to address a business issue, that was previously simmering in the background but is now very much center-stage. In a world of proliferating communication channels and consumer touchpoints, how can you maximize cohesion and convergence, effectiveness and efficiency?


We are the experts at identifying where media channels and creative messages aren’t working in harmony (or even competing against one other). And we have a bespoke toolkit of market-proven processes to focus and simplify both media and messaging, to help produce a whole that is greater than the sum of its parts.


Rebel Angel Strategy's process creates a unified platform for you to springboard from... driving an integrated solution across your media channels and messages.


So why work with us? Stronger brand cohesion. Greater campaign effectiveness. Efficiencies in time and money. And moving on from inefficient conflict to productive, profitable creativity.




 
 
 

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Rebel Angel Strategy has simplified the complex and developed a user-friendly interface to enable clear storytelling for our stakeholders.

A pleasure to work with, Russ has become an honorary member of the team in many ways. We would recommend Rebel Angel Strategy without hesitation.

Karina Keisler, General Manager Marketing and Communications

Hort Innovation

Rebel Angel Strategy delivered high quality thinking and work for Blackmores brand campaign. The strategy showed deep understanding of this campaign and unlocked the hero insight.

Russ Mitchinson is a very strong strategist who took on the many iterations and multiple rounds of feedback with ease.

I would recommend Rebel Angel Strategy without hesitation.

Erica Doutty, former Group Business Content Manager

Blackmores

An excellent contact strategy has been delivered, across our social media, digital channels and partnerships. The team and I have very much enjoyed working with Rebel Angel Strategy on this framework, which will create a consistent brand presence across all digital touch-points, enabling more joined-up and focused thinking.

Jenny O’Regan, Chief Brand Officer

Ampol

CONTACT

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Feel free to contact via email

russ@rebelangelstrategy.com

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© Rebel Angel Strategy. 2021

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