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Digital is not upstream enough in our thinking

All too often digital media is transactional and used as an amplifier – it just plays an incremental role.


Therefore our solutions need to be less about messaging but more about services and utilities, across platforms. We need to think mobile first. But we need to humanize our digital thinking – focus on the user and how we can make a difference to peoples’ lives. Create useful marketing. Because if we make a difference to peoples’ lives first and foremost, good things will come to all...


Watch Mumbrella interview on this with Russ Mitchinson below:






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RECOMMENDATIONS
 

Rebel Angel Strategy has simplified the complex and developed a user-friendly interface to enable clear storytelling for our stakeholders.

A pleasure to work with, Russ has become an honorary member of the team in many ways. We would recommend Rebel Angel Strategy without hesitation.

Karina Keisler, General Manager Marketing and Communications

Hort Innovation

Rebel Angel Strategy delivered high quality thinking and work for Blackmores brand campaign. The strategy showed deep understanding of this campaign and unlocked the hero insight.

Russ Mitchinson is a very strong strategist who took on the many iterations and multiple rounds of feedback with ease.

I would recommend Rebel Angel Strategy without hesitation.

Erica Doutty, former Group Business Content Manager

Blackmores

An excellent contact strategy has been delivered, across our social media, digital channels and partnerships. The team and I have very much enjoyed working with Rebel Angel Strategy on this framework, which will create a consistent brand presence across all digital touch-points, enabling more joined-up and focused thinking.

Jenny O’Regan, Chief Brand Officer

Ampol

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Feel free to contact via email

russ@rebelangelstrategy.com

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