Digital is not upstream enough in our thinking

All too often digital media is transactional and used as an amplifier – it just plays an incremental role.


Therefore our solutions need to be less about messaging but more about services and utilities, across platforms. We need to think mobile first. But we need to humanize our digital thinking – focus on the user and how we can make a difference to peoples’ lives. Create useful marketing. Because if we make a difference to peoples’ lives first and foremost, good things will come to all...


Watch Mumbrella interview on this with Russ Mitchinson below: