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Digital is not upstream enough in our thinking

  • Mar 9, 2022
  • 1 min read

Updated: Apr 21, 2022

All too often digital media is transactional and used as an amplifier – it just plays an incremental role.


Therefore our solutions need to be less about messaging but more about services and utilities, across platforms. We need to think mobile first. But we need to humanize our digital thinking – focus on the user and how we can make a difference to peoples’ lives. Create useful marketing. Because if we make a difference to peoples’ lives first and foremost, good things will come to all...


Watch Mumbrella interview on this with Russ Mitchinson below:






 
 
 

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Rebel Angel Strategy FlightDeck has simplified the complex and developed an interface that is easy for our marketers and it makes sense to our other stakeholders. It’s a pleasure to work with Russ, he’s become an honorary member of the team.
I would recommend Rebel Angel Strategy because what we achieved exceeded my typically high expectations.
Gillian Reilly, 
Head of Marketing & Customer Service, Amana Living


former Head of Marketing Impact & Outreach

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​An excellent contact strategy has been delivered, across our social media, digital channels and partnerships. The team and I have very much enjoyed working with Rebel Angel Strategy on this framework, which will create a consistent brand presence across all digital touch-points, enabling more joined-up and focused thinking.

Jenny O’Regan, 
Chief Brand Officer

“For our Sales and Creative teams, Rebel Angel Strategy delivered fantastic Strategy Training. This has made a powerful difference to our sales and marketing proposals, as the entire team is leaning into a brilliant framework designed by Russ Mitchinson. Thank you.”

Joanne Liddell,  Director, Commercial & Marketing

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